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WHAT IS SBFAMILIES.COM:
Every family has different needs and every business offers something unique. This online resource reaches parents of all socio-economic levels and offers a broad range of information that is useful to parents, grandparents, teachers and others working with children. Reaching Shreveport-Bossier families can be difficult and costly. Since 2007, SBfamilies.com has provided businesses and nonprofits with an extremely affordable advertising venue to reach families.

 

Not only does SBfamilies.com list local Resources but it also offers Tips on a variety of subjects - fun family activities to researching schools. Classifieds and Events Calendar sections are checked weekly by parents and an email capable Parent Planner is provided for parents to coordinate activities with other families.

 

WHY SBFAMILIES.COM:
Parents are too busy to read the newspaper; many families are able to fast-forward through TV commercials; and radio commercials are avoided through use of XM Radio, IPods and in dash CD players.  So, how do you reach families? Through the Internet. SBfamilies.com is a marketing venue for Businesses that parents seek out and pay attention. Parents trust it because it does not feel commercialized. With more than 350,000 hits monthly - SBfamilies.com is the #1 Online Parent Resource in Shreveport-Bossier City, LA. We receive emails from parents from all over the Ark-La-Tex thanking us for creating SBfamilies.com.  

 

eNewsletters are sent 2-4x monthly to a local database of 2,500+ families. SBfamilies.com was not set up to be just another Website that is focused on advertising, pop up windows and banners. All events and businesses listed provide information that assists parents in making good choices for their family. Our integrity and respect for privacy earns parents' respect. Additionally, parents sign-up for eNewsletters, we do not DUMP purchased addresses into our database. Therefore, eNewsletters are welcomed by parents, not viewed as SPAM.

 

***We feel it's important to note that we do not pay users for their usage (posts in parent chats, classifieds, etc.). This is a free resource driven by local parent users.

 

WHY SBFAMILIES.COM WORKS:
SBfamilies.com works because parents are not just getting a name and a phone number, they are also getting a description of what your business offers. We encourage businesses to be specific with their listings so that parents can decide right away if the business fits their needs. If they are looking for a preschool, they can see whether their child needs to be potty trained and what ages are accepted. If you have a Website, parents can link to it for more detailed information. By going through SBfamilies.com, parents don't have to remember every website address and receive registration and sale reminders in eNewsletters and through RSS Feeds.

 

WOMEN'S INTERNET USAGE:

Women between 25-50 w/children:

• 73% regularly access product and service information online - more than any other kind of information.
• The average online woman is more likely to be married than single, in her 30's, with a generally higher household income.
  (The statistics above were gathered during a survey conducted by Harris Interactive, Proctor & Gamble and Women.com)
• Mothers who use the Internet now spend up to 16 hours and 52 minutes per week online. This means they spend more time online than teens, which log about 12 hours and 17 minutes.
• 58% of U.S. mothers said they go online daily for communications, while an additional 21% do so about once every two days.
• According to AOL, moms go online most often for the following reasons: (1) Communicate-97%, (2) News-93% (3) Local Shopping & Entertainment-90% (4) Health Information-83% (5) Research products and services-80% (6) Searching for coupons & discounts-80%
  (The statistics above were gathered by American Online's Digital Marketing Services unit and comScore Networks)

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